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Join the 213,000+ who've read the book.

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The framework combines deep insights about organizations, culture, leadership, and social networking with concrete actionable advice for how to raise your game as an individual and as a tribe. This book has changed my thinking and my habits and should be must reading for leaders in organizations of all sizes

Barney Pell, Ph.D.

Former CoFounder and CEO, Powerset partner, search strategist and evangelist at Microsoft

Just finished Tribal Leadership, awesome book! Codifies what we instinctively try to do with Zappos culture.

Tony Hsieh

CEO, Zappos.com

Tribal Leadership presents a clear road map for the new reality of managing organizations, careers, and life. This book points to a new paradigm in not just information technology, but also business. It explains what to do in a world where every professional will have an electronic shingle on the Internet to create a vibrant, active, network.

Reid Hoffman

Cofounder, LinkedIn

Tribal Leadership is particularly valuable because it focuses on creating an environment where members of the ‘tribe’ (employees) enhance the quality of their lives as well as the performance of the enterprise. Even more promising, Tribal Leadership offers a prescription for the struggling segments of our society, who live without a hopeful vision of the future.

Jim Copeland

Former CEO, Deloitte Touch Tohmatsu

I have ordered copies for my leadership team…in fact for all my team.   I’d strongly urge you to do the same.

Keith Ferrazzi

Author, Never Eat Alone and Who’s Got Your Back

Tribal Leadership should be required reading for anyone in teams or with an interest in improving performance and job satisfaction.

David Allen

Getting Things Done: the Art of Stress-Free Productivity and Making It All Work: Winning at the Game of Work and the Business of Life

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You know your company's culture is valuable

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But can you define it, measure it, or change it? For many leaders, culture is important, but it just doesn’t seem tangible. It’s not something you can hold in your hand.

In the New York Times #1 bestseller Tribal Leadership, you’ll learn how culture is tied to every aspect of your business. And then, you’ll learn how to upgrade it in your organization.

Through a 10-year study of 24,000 people in more than 2 dozen organizations, Dave Logan, John King, and Halee Fischer-Wright discovered a common theme:

The success of a company depends on its tribes. The strength of its tribes is determined by the tribal culture, and a thriving corporate culture can only be established by an effective tribal leader.

Leave your frustrations about work at the door

Read the book and learn how to inspire creativity, innovation, and pride at all levels of your business.

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Where does your company score on the Culture Meter?

  • STAGE ONE

    These are tribes whose members are despairingly hostile—they may create scandals, steal from the company, or even threaten violence.

  • STAGE TWO

    The dominant culture for 25% of workplace tribes, this stage includes members who are passively antagonistic, sarcastic, and resistant to new management initiatives.

  • STAGE THREE

    49% of workplace tribes are in this stage, filled with knowledge hoarders who want to outwork and outthink their competitors on an individual basis. Each employee is a lone warrior.

  • STAGE FOUR

    The transition from “I’m great” to “we’re great” comes in this stage where the tribe members are excited to work together for the benefit of the entire company.

  • STAGE FIVE

    Less than 2% of workplace tribal culture is in this stage—where members who have made substantial innovations seek to use their potential to make a global impact.

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Are you in the top 2%? Find out now by taking the Culture Meter quiz.

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Work with us to apply Tribal Leadership to your organization

Learn how you can integrate the principles of Tribal Leadership in your work, in your business, and in your company culture.

We’re on a mission to help your organization excel at performance while being a great place to work. Find out how working with CultureSync enables you to synchronize your culture with your strategy, structure, and processes.

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Buy the Book

Tools that help you get to the heart of your company’s culture

Get access to free resources that show you how you can better understand your organization's culture to improve overall performance.